It’s a treat that everyone loves and starting this week, Mellow Ice Cream, a new Los Angeles-based THC and CBD-infused ice cream offering, is making its delectable debut. Even though this cannabis edible is not an anomaly as there have been CBD desserts of this kind before, it is the first in California’s competitive recreational market to be fully compliant with state law, according to founders Jesse Bride and Enrique Gonzalez. As both are set on Mellow becoming a mouth-watering success, neither has any desire to sabotage their goal due to bureaucratic carelessness.
“To get around the red tape, a lot of people operate in the semi-legal zone,” said Gonzalez, in a news announcement announcing Mellow’s launch. “We intend to become a household brand, and we have no intention of shooting ourselves in the foot by breaking some law because we were ignorant of it.”
To ensure everything would be above board, Bride and Gonzalez partnered with legal professionals in addition to chemists, food scientists and chefs. The result—Mellow is launching with three distinct flavors: mint chocolate chip, himalayan sea salt and caramel, and Tahitian vanilla peanut butter cup. Also, available for purchase will be limited edition branded apparel and pre-rolls that are locally sourced and rolled in California.
Bride and Gonzalez, who are both long-term friends as well as serial entrepreneurs, first conceived the idea of Mellow after witnessing firsthand the effects of painful cancer treatments in their immediate families. Also, they had long been interested in the cannabis industry. Mellow fulfilled their desire of creating a delicious edible offering that would be both a safe and enjoyable method of ingesting cannabis.
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“Enrique and I had a few conversations about the cannabis industry, how we were both attracted to it, and we’d both been through family situations where someone was dealing with cancer,” said Bride. “The person in my family who’d passed away couldn’t smoke or ingest cannabis oils because of the nausea, so this was a product I truly wished was there when we needed it. It lit a spark under Enrique and me and we decided to make THC- and CBD-infused ice cream at the highest level.”
Right now, Mellow can be ordered online and will be available for purchase in dispensaries in early 2021. Home delivery is also available in the Los Angeles area. For Bride and Gonzalez, the goal is quick expansion to the rest of California.
Mellow’s THC ice cream retails at $27.95 a pint while its CBD counterpart is priced at $22.95 per pint.